Prestige Properties Cyprus CRM & Lead Automation System

Overview

For Prestige Properties Cyprus, I led the core CRM and lead-automation implementation. Website enquiries, viewing requests, forms, notifications, lead context, and follow-up had been separate motions; the system pulled them into one cleaner sales workflow without losing who needed to act next.

What It Delivers

• Centralized capture of website enquiries, property requests, viewing interest, and general contact submissions.
• Structured buyer context covering contact details, property interest, budget, timeframe, source, and message intent.
• Automated internal routing and notifications so enquiries reach the right people without relying on manual forwarding.
• A CRM operating layer covering contacts, pipelines, conversations, calendars, reporting, and follow-up.
• A stronger base for future email, WhatsApp, advertising, appointment, and lead-nurture automations.

What I Did

• Led the CRM and enquiry-workflow implementation from both technical and operational perspectives.
• Personally handled the principal setup of form routing, enquiry logic, notification flows, and lead data structure.
• Defined how contact forms, property requests, and viewing enquiries should move into the client's follow-up process.
• Connected the public website to the client's internal sales workflow and acted as the main technical point across those systems.
• Helped replace fragmented tracking with a centralized lead-management approach.
• Supported end-to-end testing of website forms, mailbox routing, CRM visibility, and internal handoff.

Outcomes

• A complete CRM framework documented with 75 capabilities across 11 operating sections.
• 13 custom automation workflows across enquiry handling and internal operations.
• Centralized inbox, contact and data management, lead-source reporting, SMS handling, shared booking calendars, appointment automation, and advertising visibility.
• Cleaner continuity between website interest, internal awareness, sales follow-up, and future reporting.

Proven Impact

• Centralized enquiry handling across the property website.
• Improved visibility into buyer intent, property interest, budget, and timeframe.
• Reduced the risk of leads being lost across disconnected inboxes, forms, and manual records.
• Created an operational foundation capable of supporting faster follow-up and future automation.

Why It Matters

• Traffic has no commercial value unless interest becomes a structured sales opportunity.
• The system forces clarity around ownership, context, routing, and next action.
• It connects the visible website to the internal process responsible for converting demand.