Saizen Website Relaunch

Overview

I helped rebuild and relaunch Saizen’s corporate website as a premium, measurable, automation-ready platform. The work combined visual redesign, custom development, SEO/GEO, analytics, authority pages, dynamic publishing, lead routing, security, performance optimisation, and the infrastructure needed for later automation systems.

What It Delivers

• A complete dark-theme redesign with stronger brand consistency and mobile responsiveness.
• Conversion-focused pages, clearer calls to action, and more deliberate content hierarchy.
• Optimized member profile pages, service pages, AI Readiness Review pages, and accelerator content.
• Custom post types and RSS-driven content systems capable of pulling 300+ fresh articles daily.
• GA4, heatmaps, scroll tracking, click tracking, and event measurement.
• Automated form-to-Slack and form-to-Sheets lead handling.
• SEO/GEO foundations covering metadata, schema, internal links, alt text, and content structure.

What I Did

• Worked across web development, design, SEO/GEO, analytics, automation, performance, and security.
• Built and optimized WordPress and Elementor sections from scratch.
• Added custom CSS and JavaScript for sticky calls to action, responsive grids, animation, and interaction beyond native theme limits.
• Created reusable landing-page and content frameworks.
• Configured analytics and heatmaps, then used behavioural data to refine page flow.
• Strengthened SSL, firewall, role control, plugin governance, backups, and reliability.

Outcomes

• A website capable of functioning as a growth and analytics system rather than a static brochure.
• An automation-ready foundation for later engines, dashboards, forms, campaigns, and client journeys.
• Dynamic content publishing without sacrificing performance.
• A clearer relationship between brand, conversion, measurement, and operational follow-up.

Proven Impact

• Visitors increased by 69%.
• Page views increased by 270%.
• Sessions increased by 119%.
• Average session duration increased by 46%.
• Bounce rate decreased by 27%.
• Core pages reached strong SEO status and sub-three-second load times across mobile and desktop.

Why It Matters

• Established the digital foundation on which Saizen's later automation and analytics systems could operate.
• Turned design decisions into measurable behavioural outcomes.
• Strengthened discoverability, authority, conversion flow, and long-term scalability.